Our Team

Martin Pudlas, P.Eng.

Chief Executive Officer

Before joining Red Leaf Pulp, Martin was VP Operations and Innovation for Canfor Pulp Products Inc. (CFX-TSX). Martin was responsible for the production of NBSK and BCTMP Pulp, High Performance Paper and Renewable Energy.

Martin has more than three decades of industry experience, with knowledge ranging across Silviculture, Engineering, Operations and Management, Low Carbon Fuels, Renewable Energy and Bio-Products. He has served on the boards of Premium One Paper, the College of New Caledonia and is a member of the Industry Advisory Board for the UBC Department of Chemical and Biological Engineering.

Martin holds a Bachelor of Applied Science in Chemical Engineering from the University of British Columbia and is a Registered Professional Engineer in British Columbia.

William Walls

VP Corporate Development

Will serves as an integral member of the Red Leaf Project Development team. He is a Senior Executive with deep experience supporting other team leaders and establishing a winning corporate culture in the construction, technology, and manufacturing industries.

Over his 30 year career, Will has developed a reputation as an entrepreneurial, performance-driven executive possessing integrity, keen business acumen and achieving strong results across a range of industries. A successful closer, Will has secured more than $10B in senior debt, project debt and equity financings, most recently in P3 infrastructure, renewables and start-ups. He is also an aggressive strategic partnership builder, very experienced in identifying the corporate and community partners necessary to reduce risk, or to assist in developing a diverse and scalable team.

Will has held senior positions in finance and management with Ledcor Group, 360 networks, Corvus Energy and TRAK Capital Limited.

Lauren Nottebrock, MBA

Director, Sustainability

Lauren joined Red Leaf Pulp in 2018 and brings a diverse skillset to the team. She has unique experience working on major resource development projects in the Northwest Territories and Alberta. Lauren's focus on continual growth and development has seen her holding roles in administration, coordination, project and corporate accounting, project management, and sustainability.

With a passion for sustainability, Lauren is dedicated to positioning Red Leaf as a leader in ESG and addressing the needs of the global climate crisis through Red Leaf's decarbonization model. She also leads the regulatory and permitting requirements for the project.

Lauren holds a Bachelor of Commerce from the University of Victoria (2013) and a Master of Business Administration from the University of Calgary (2017).

Joe Hinz

Director, Project Development

Joe is responsible for advancing the Red Leaf brand, reputation and long-term feedstock supply pipeline with a focus on relationships with local producers, government and First Nations agencies.

He is an accomplished marketing, sales and operations leader with extensive experience developing and empowering high performance teams in the agribusiness industry, such as with Nutrien Ag Solutions, Crop Production Services, Viterra and the Saskatchewan Wheat Pool.

Rob Tarčon
Director, Biofuels

Rob leads the efforts in evaluating and establishing the conversion and commercialization of by-products from Red Leaf's pulping process.

Rob brings 20+ years of proven and successful experience within the global biomass industry. Serving as Operations Manager, GM of Global Sales & Logistics, GM of Pellets/Project Development for three globally recognized forest product companies and Director/President/Chairman of the Wood Pellet Association of Canada. His involvement in private industry, national association and academia will provide invaluable insight and leadership in the areas of biomass procurement, conversion, sales, transportation and commercial activities.